Dmytro Rukin, the visionary CEO of LaFinteca, is redefining payment infrastructure across Latin America. With a deep-rooted understanding of the fintech landscape, Rukin emphasizes the necessity of tailored solutions that respect the region’s unique complexities. In this insightful interview, he shares invaluable lessons and trends that are shaping the future of payments in a market often misunderstood by outsiders.
Before this, I spent years in fintech learning how payments actually work behind the scenes – not just the product layer, but the regulatory and infrastructure layer that most people never see. That experience is what convinced me LATAM was worth building for properly, rather than treating it as an afterthought.
LaFinteca exists because merchants and platforms operating in Latin America deserve payment infrastructure that is built for the region, not adapted from somewhere else. My team is spread across Europe and Latin America, and that mix is intentional – it keeps us close to both the technology side and the on-the-ground reality of each market.
Every market has its own logic, its own pace, its own way of building trust. What works in Brazil does not automatically work in Argentina or Colombia. The leaders who struggle most are usually the ones who move fast but do not slow down to actually understand the market they are entering.
My advice is simple: respect local complexity instead of trying to engineer around it. It takes longer, but it is the only way to build something that lasts.
“Respect local complexity instead of trying to engineer around it; it takes longer, but it is the only way to build something that lasts.”
— Dmytro Rukin, LaFinteca
